Commerical dysfunction
There’s a story going around that Lisa Marie Presley isn’t too happy with that new commercial in which a bunch of guys jam on “Viva Viagra,’ to the tune of her father’s song “Viva Las Vegas.”
But even if Elvis wasn’t your dad, there is still something innately creepy about all those ads for Viagra, Cialis and whatever other ED meds there are out there.
Take the “Viva Viagra” ad. These 40- and 50-somethings are so happy about their magic pills that instead of just keeping their joy to themselves, they have to sing about it. Then, after they finish the song (and the announcer finishes his warning about when to call the doctor), they speed away in their requisite guys-over-40 dream machines, in search of someone with whom to share the joys of those little blue pills.
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The AIDS Healthcare Foundation has categorized the ad as “reckless,” saying that Viagra’s manufacturer Pfizer is encouraging the use of the medication as a “party drug,” and thereby increasing the risk of exposure to STDs and HIV.
But even when the ads aren’t as blatant as that one, they still convey a bit of an “ick” factor.
Like the one in which Grandma and Grandpa can’t wait until the kids and grandkids, who’ve come over to show off their new puppy, go home so they can hit the bedroom.
And what’s with the bathtubs? One brand of medicine always shows a couple in separate, clawfoot tubs — which are always in an inopportune spot, like on dock by a lake.
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